AI + AEM
Bringing intelligent content operations to Adobe Experience Manager
AI is changing how enterprise content teams work — from automated asset tagging and metadata enrichment to AI-assisted authoring, personalisation, and intelligent search. Adobe Experience Manager has both native AI capabilities (Adobe Sensei, GenAI in AEMaaCS) and integration points for external AI platforms. Understanding what's available today, what's emerging, and how to build on top of the AEM platform for AI use cases is increasingly a competitive differentiator.
Coverage
What this covers
Adobe Sensei in AEM
Smart Tags for asset auto-tagging, Smart Crop in Dynamic Media, content similarity search, and other native Sensei capabilities available in AEMaaCS.
AI-Assisted Content Authoring
Integrating GenAI (Claude, GPT) with AEM authoring workflows — content suggestions, metadata generation, and intelligent content variants.
RAG-Based Search in AEM
Building semantic search over AEM content using vector embeddings — an architecture for making AEM content findable through natural language queries.
Personalisation with AI
AI-driven personalisation in AEM — Adobe Target integration, behavioural segmentation, and content recommendation architectures.
Automated Metadata & Tagging
Using AI to enrich asset metadata at scale — reducing the manual tagging burden on DAM teams and improving asset discoverability.
AI Content Operations
Designing content operations workflows that leverage AI for content translation, summarisation, SEO optimisation, and content refresh at scale.
Differentiators
Why work with me
AEM platform depth + AI interest
Most AI consultants don't understand AEM deeply. Most AEM consultants aren't yet invested in AI. I sit at this intersection — which is where the most interesting AEM work is heading.
Architecture thinking
AI in AEM is not a product feature to configure — it requires architectural thinking about data flow, content pipelines, and integration patterns. That's where my value is.
Practical over theoretical
The AI landscape changes fast. I focus on what's implementable today with Adobe's current platform capabilities — not speculative futures.
Ready to discuss your AI + AEM project?
Consulting, training, or advisory — reach out to find the right fit.
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